The Fresh Edition

Betty Blurst: Cracking Campaign #ChickenTweet

Local WA fast food outlet Chicken Treat last October launched the enormously successful #chickentweet campaign, which put layer hen Betty to the task of tapping out a five-letter English-language word from a Mac keyboard by the end of November. Kate Prendergast follows up the story, and finds herself stone-walled by the company at the end of a long pursuit for comment.