In other words, the ad demonstrates an extremely helicopterist method of bringing back into the fold the country’s lost sheep, just so they can eat some baby sheep under a Hills Hoist for an afternoon. The whole set-piece is brash, dystopian, hyperbolic and bizarre. The Gruen audience would probably love it
The Grr project is a poetic response to our world's ecological collapse. It incorporates the work of living with the act of creating art. It is not just about living off the grid or being self-sustainable; it is about working with the grid to make it kinder: to sustain other selves.